Chuck Noll’s (Clever) Use of Logical Fallacies
“Leaving the game plan is a sign of panic, and panic is not in our game plan.” —Chuck Noll (qtd by Tony Dungy in Quiet Strength)
The sentence above simultaneously constitutes one of my favorite and least favorite things in rhetoric. Let’s start w/ the favorite. Noll uses a sentence structuring technique called a chiasmus. The chiasmus is made up of 2 parts: the original statement and the inverse of that statement.
The key to a chiasmus (or any trope) is to place emphasis on the main idea of a topic by uniquely presenting it. The most famous chiasmus in American history is Kennedy’s “ask not what your country can do for you, ask what you can do for your country.” Because of their symmetry, these sentences have a quotability. Their rhythm pleases the ear, making them easy to remember. In writing, they work well at the ends of paragraphs. In speeches, they are good at the climax of the performance.
This leads to one of my least favorite things in writing (although, I don’t mind it in Noll’s quote). It’s circular reasoning, which, of course, is a logical fallacy. We don’t leave the game plan b/c we don’t panic, and we don’t panic b/c it’s not in the game plan. That’s like saying, “I only date good looking girls b/c all the girls I date are good looking.” It sounds good for about 2 seconds, and the more the audience thinks about it, the more the statement unravels.
But here’s why Noll’s quote works: he’s not trying to be logical. He’s trying to motivate. He’s speaking to his players’ mindset, but it’s more psychological than intellectual. In formal logic, fallacies are not permitted, but in rhetoric, fallacies are permitted under certain circumstances. Knoll was not lecturing on the logic of panic, he was giving a speech on the importance of sticking to a game plan. That said, I don’t want to give the impression that every chiasmus equals circular logic. The form is circular but the content doesn’t have to be. In Noll’s case it doesn’t matter, but in other cases, it might.
And this is why rhetoric is interesting: you’re allowed to sacrifice a rule in order to make a point, but only if that point is worth the sacrifice (you see what I did there?).
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